Hello, my name is
Tanveer Arif
SEO Specialist for Local Businesses & eCommerce Stores
About me
I am an enthusiastic digital marketer with a rich experience of over 6 years in SEO.
I craft powerful and results-driven SEO strategies.
With years of experience in SEO, I have mastered the skills of understanding client requirements. I have worked with businesses from various industries, so you can rely on me for your marketing needs.
With six years of experience in SEO, I’ve had the opportunity to work across various aspects of the field, including on-page and off-page optimization, technical SEO, keyword research, and content strategy. My experience spans different projects, from optimizing websites for search engines to increasing organic traffic and improving search rankings. Having worked on numerous successful campaigns, I can provide you with the best possible strategies and ideas to enhance your website’s performance.
Skills
My Experience
2022-2024
LION Digital
SEO Specialist
Responsible for conducting keyword research, optimizing on-page elements, and developing link-building strategies. Monitor performance with SEO tools, conduct technical audits, and manage content calendars. Analyze competitor strategies, collaborate with developers and content creators, track analytics, prepare reports, and participate in quarterly business reviews (QBR).
2019-2021
Emblem TechnologiesÂ
Digital Marketing Executive
Conducted on-site and off-site analysis, compiled performance reports, assisted in creating SEO content, developed SEO strategies, contributed to the blog, performed keyword research, ran Facebook & Google ads, and managed social media profiles.
2018-2019
Globital
SEO Campaign Analyst
Review and optimize client sites, prepare strategy reports, identify keywords, analyze data, and develop link-building strategies.
What I do
From understanding your requirements and designing a strategy to delivering measurable results, I handle every aspect of the SEO process.
Local SEO
- Local SEO Website Audit
- Develop a Local SEO Strategy
- On-Page Optimization
- Local SEO Site Architecture
- Online Directories & Local Citations
- Google Business Profile Setup
- Review Generation
- Local SEO Website Optimization
- Local SEO Content Creation
- Link Building
- Monthly Reporting
Ecommerce SEO
- eCommerce Site Audit
- Keyword Research
- Site Architecture Mapping
- Technical SEO
- On-Page Optimization
- Link Building
- Category Page Optimisation
- Product Page Optimisation
- Content Creation & Optimization
- Fix Crawling & Indexation Errors
- Analytics and Reporting
Link Building (Backlinks)
- Local Directories Submission
- Google My Business Optimization
- Guest Blogging on Local Websites
- Local Business Listings (Yelp, TripAdvisor, etc.)
- Customer Reviews and Testimonials
- Influencer Outreach & Collaboration
- Guest Blogging on Relevant Sites
- Broken Link Building
- Industry Forums and Q&A Sites
- Partnerships with Bloggers and Content Creators
Technical SEO
- Optimize Page Speed
- Implement SSL Certificate (HTTPS)
- Create and Optimize XML Sitemap
- Use Structured Data Markup (Product, Review, Local Business)
- Ensure Proper URL Structure
- Fix Crawl Errors and Broken Links
- Implement Canonical Tags to Avoid Duplicate Content
- Optimize Product Pages and Local Pages (Titles, Descriptions, Images)
- Enable Breadcrumb Navigation
- Optimize Pagination and Category Pages (E-commerce)
- Monitor and Improve Core Web Vitals
- Conduct Regular SEO Audits
Keywords Research
- Identify Business Goals and Target Audience
- Conduct Competitor Keyword Analysis
- Generate a List of Seed Keywords
- Analyze Search Volume and Keyword Difficulty
- Explore Local Keywords (for Local Businesses)
- Identify Long-Tail Keywords
- Research Product-Specific Keywords (for E-commerce)
- Find Keywords for Collection Pages (for E-commerce)
- Prioritize Keywords Based on Competition and Opportunity
- Regularly Update and Refine Keyword Lists
On Page SEO
- Optimize Page Titles
- Write Unique Meta Descriptions
- Use Header Tags (H1, H2, H3)
- Optimize URL Structure
- Enhance Content Quality
- Optimize Images
- Implement Internal Linking
- Implement Structured Data Markup
- Optimize for Local Keywords
- Regularly Update Content
- Optimize for User Experience (UX)
- Optimize Landing Pages
- Improve Page Load Speed
- Ensure Mobile-Friendliness
CONTENT STRATEGY & OPTIMISATION​
- Conduct Audience Research
- Perform Keyword Research
- Create a Content Calendar
- Develop Content Briefs
- Optimize Content for Keywords
- Include Local Keywords and Phrases (for Local Businesses)
- Optimize Product Descriptions (for E-commerce)
- Optimize Content for Collection Pages (for E-commerce)
- Implement Internal Linking
- Optimize Content for Readability
- Update Existing Content
- Monitor and Analyze Content Performance
- Adjust Strategy Based on Analytics
Competitor Analysis
- Identify Competitors
- Analyze Competitor Websites
- Evaluate Keyword Strategies
- Assess Content Quality
- Review On-Page SEO Tactics
- Study Backlink Profiles
- Examine Local SEO Efforts (for Local Businesses)
- Analyze Product or Service Offerings
- Assess Social Media Presence
- Review Technical SEO Factors
- Analyze Competitor Traffic Sources
- Identify Unique Selling Propositions (USPs)
- Track Competitor Changes and Updates
- Check User Reviews and Ratings
SEO Website Migration
- Develop a Migration Plan
- Perform a Site Audit
- Create a URL Mapping Document
- Set Up 301 Redirects
- Update Internal Links
- Preserve On-Page SEO Elements
- Check and Update Schema Markup
- Review and Update Sitemaps
- Test Redirects and Fix Errors
- Monitor Performance Post-Migration
- Update Backlinks
- Review Local Listings (for Local Businesses)
- Monitor Video Ad Performance
- A/B Test Different Ad Variations
- Analyze Metrics (Views, Clicks, Engagement)
Portfolio
Explore a collection of my successful projects that showcase my expertise in creating impactful and effective SEO strategies.
Certification
Certifications that matter.
Awards
Proud achievements:
Month: June 2023
Company: LION Digital
Month: October 2022
Company: LION Digital
Month: March 2022
Company: LION Digital
Month: November 2018
Company: Globital Media
Tools & CMS:
Explore the range of tools and CMS platforms I utilize to optimize websites effectively.
